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Digital Strategy / Design
Island Haze - Menlo Club - Fashion Stork - Dogged Sportswear
Dogged Sportswear
- Develop digital strategy for new and existing customer base. Email and SMS messaging.
- Mange all visuals and messaging to consumers.
- Review KPI's and adjust sales funnel as needed.
- Co-founder of TLVI
- Products were designed, custom printed, and developed in Los Angeles
- Scaled domestic and international growth
MENLO CLUB
Menlo Club / Five Four
Digital Creatives and International Expansion
- Early-stage entry to the company.
- Scaled at a rapid pace
- 70k monthly members
- International expansion (organic growth) - Europe / Australia
- Managed team of five to focus on expansion and new demographics.
Island Haze
Website Design and Operations
- Complete site alteration overseeing photography and editing visuals for the IslandHaze Store site.
- Direct to consumer approach compared to the original wholesale approach.
- Set up direct to consumer communications, shipping, and logistics
- Saw an 18% incline in daily users to site and engagement on social channels after redesigning of the site.
- www.islandhazestore.com
Fashion Stork
Digital Marketing, Influcencer Program and User Engagement
- Redesign of website, visuals, photography for digital campaigns for the Fashion Stork site.
- Increase in user engagement and feedback for current and potential customers.
- Set up an influencer program
- Exclusive United Airlines visual display on domestic flights.
- Listed in San Diegos top 100 fastest-growing companies.
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